Ashapurna Buildcon

Overview

Ashapurna Buildcon Limited is a construction and real estate group based in Rajasthan with activity in residential, commercial and hospitality projects, as well as renewable energy and education. We built a real estate landing page on WordPress for its property offering, aimed at homebuyers and investors, including non-resident Indian customers who research projects from abroad.

The Challenge

Property purchases involve large sums and long decisions, and buyers scrutinize the developer as much as the building. A real estate page has to show scale and track record, present projects clearly, and comply with the transparency expectations of the sector, all while capturing the enquiry before the visitor moves on to a competitor. The group also runs several business lines, so the property page needed to focus on one audience without losing the connection to the wider corporate site.

Our Approach

We built the page as a focused microsite: a single story that takes a buyer from who the developer is, to what has been built, to how to reach the sales team. Company statistics, including units delivered, area developed and years of experience, are given prominent positions because they answer the credibility question at once. A direct customer-inquiry call to action recurs throughout the page. WordPress and PHP let the marketing team update project details and figures themselves as the portfolio changes.

What We Built

The page opens with a strong introduction to the development group and moves into a statistics band showing units, area developed and experience. Project sections present the residential and commercial offering with imagery and location context for a Jaipur real estate audience, and inquiry prompts and contact options, including phone and WhatsApp, are placed where interest is highest. The surrounding site also connects to material for investors, NRI customers and career seekers, and regulatory notices such as the RERA disclaimer, privacy policy and terms remain accessible from the footer.

Technology

WordPress with PHP customization provides a manageable editing experience, with reusable blocks for statistics, project cards and inquiry forms. We configured forms to notify the sales team by email and structured the page with clear headings and metadata for search visibility on property queries. Images are optimized because real estate depends on visuals, and the layout is responsive as many buyers first view listings on mobile phones.

Outcome

Ashapurna Buildcon has a dedicated real estate landing page that puts its credibility figures and projects in front of buyers and gives them an obvious way to ask questions. The team can update statistics and project information without a developer, and the page fits alongside the group's main site as a focused entry point for property enquiries.