Elif Education Consultancy — Study in Turkey Platform

Overview

Elif Education Consultancy helps international students apply to universities in Turkey. We built its website as a lead-generation platform for students and families considering study abroad who need clear information and someone they can trust to guide the process.

The Challenge

Choosing to study abroad is a high-stakes decision, often involving families, savings and a new country. Prospective students research heavily and search for specific universities and programmes. A consultancy site must serve two needs at once: it must be found for those searches, and it must reassure a cautious visitor enough to begin an application.

Who Uses the Site and How

The first audience is the student, frequently on a phone, comparing universities, degree levels and cities. A parent is often the second reader, checking that the consultancy looks reputable and that the process is explained honestly. Advisers at the consultancy receive the enquiries, ask follow-up questions about the student's qualifications and intended field, and guide them toward suitable institutions and application steps. A content editor at the consultancy adds new universities and programmes and keeps details current.

Our Approach

We put an application-focused call to action above the fold so ready visitors never have to search for it, then built the rest of the site to earn the click for those who are not yet ready. University and programme pages follow the way students search, with the details they want in a predictable order. The layout is calm, professional and open, because trust matters more than novelty in this decision.

What We Built

The platform features a hero with the application call to action, university and programme pages structured for student search intent, information about how the consultancy supports each step, and enquiry forms for starting an application. Content blocks are arranged so students comparing options can scan them quickly, and the pages remain comfortable on mobile devices, where a large share of student browsing happens.

Architecture and Data

Universities and programmes are modelled as repeating content types with the same fields, such as location, language of instruction, level and notes on admission, while the details differ. This lets templates render every page consistently and lets search engines see the same structure across the directory. Descriptive headings, internal links between a university and its programmes and clean markup support organic discovery. Enquiry forms validate input on the server and pass the student's details to the consultancy team, with the page the student came from recorded so advisers know which university sparked the interest.

Security, Privacy and Quality

Enquiries contain personal details, sometimes including data about a minor or family circumstances, so the site collects only what an adviser needs to start, avoids requesting passport or certificate scans through a public form, and discloses how data is used. For visitors in regions with data protection law, such as the EU, consent language and a privacy notice matter. Quality checks covered form validation, phone and slow-network behaviour, readability of long university lists, and accuracy of the fields presented so students are not misled about requirements.

Technology

WordPress carries the content, with custom PHP templates and JavaScript on top. Its content model suits a growing directory of universities and programmes, where each has similar fields but different details. Templates keep those pages consistent, the team can add new institutions or programmes without a developer, and clean code helps the pages perform in search.

Outcome

Elif Education Consultancy has a website that gives students an immediate way to begin an application, presents universities and programmes in a search-friendly structure and conveys the reliability a study-abroad decision demands. The directory can expand as the consultancy adds partner institutions.

Frequently asked questions

How much does it cost to build an education consultancy website?

Cost depends on the number of universities and programmes to be listed, whether pages are written in more than one language, the design work involved, and integrations such as a CRM or application forms. A structured directory takes more planning than a brochure site but is easier to expand. Scope is best fixed after seeing your content.

What should a study-abroad consultancy website include?

Students expect clear country and university information, a description of the services you provide at each step, an easy way to start an application and signs you can be trusted. Programme details in a predictable order help them compare options quickly.

How do education consultancies get found by students?

Students search for specific universities, cities and degree types, so pages that answer those exact queries in clear language tend to perform best. Consistent structure, useful headings and links between related pages help search engines understand the content.